Akubra

Brief

When legendary Australian business Akubra got in touch we jumped at the chance to get on board.

Located on the NSW Mid North Coast in Kempsey, Akubra is a family business employing locals and manufacturing the most magnificent hats.

Akubra sends a quarterly newsletter to their network of sales agents and stores nationwide.

From copywriting through to design, Akubra needed an agency to craft and share their iconic Australian stories.

akubra.com.au

akubra.com.au

Solution

Communicate consistent messages with Business to Business news

A B2B (Business to Business) newsletter is just as important as B2C news (Business to Consumer). It’s a critical opportunity to nurture relationships with ambassadors and advocates, build brand identity and ensure key messages are communicated well from the outset. Our three step process involves:

1) Interviewing – It’s always a pleasure to speak with different folk and share their stories – from sales reps who have been travelling our country roads for decades, to city store owners who are helping shape Akubra as a fashion must-have.

2) Copywriting – With a natural knack for storytelling, our writers weave together news about the people behind the brand and the products that make Akubra such an awesome Aussie icon.

3) Design – We manage the design process with our clever and creative graphic designer to ensure the content is packaged into a professional, engaging touchpoint for the brand.

Results

Each quarter the newsletter spreads the word about Akubra’s newest styles and highlights the company’s generous support of worthy causes.

By shining a spotlight on the people and personalities connected to the brand, the newsletter creates a real sense of community for Akubra right across the country.

It’s a privilege to share the stories that bring Akubra to life and be part of the team behind one of the most internationally-recognised images of Australia.